{"id":6975,"date":"2021-08-05T10:04:11","date_gmt":"2021-08-05T08:04:11","guid":{"rendered":"https:\/\/www.cocolabs.com\/?p=6975"},"modified":"2021-09-02T13:55:21","modified_gmt":"2021-09-02T13:55:21","slug":"les-enjeux-de-la-digitalisation-des-entreprises","status":"publish","type":"post","link":"https:\/\/cocolabs.rock4technologies.com\/fr\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/","title":{"rendered":"Les enjeux de la digitalisation des entreprises"},"content":{"rendered":"<h2><b>Qu\u2019est ce que la transformation digitale ?\u00a0<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">La transformation digitale repr\u00e9sente une mutation vers le num\u00e9rique et l\u2019Internet. Elle est donc pr\u00e9sente dans le monde professionnel depuis l\u2019essor d\u2019Internet dans les ann\u00e9es 90. Cette digitalisation a \u00e9galement \u00e9t\u00e9 encourag\u00e9e par la pand\u00e9mie de la Covid-19 qui a forc\u00e9 les dirigeants \u00e0 s\u2019adapter \u00e0 de nouveaux mod\u00e8les de travail, de collaboration et parfois de distribution.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>Les enjeux cl\u00e9s de transformation digitale<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Il existe de multiples enjeux \u00e0 la digitalisation des entreprises, certains sont internes, d\u2019autres externes.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3>Les enjeux internes<\/h3>\n<p><span style=\"font-weight: 400;\">Par exemple, la transformation digitale a permis la cr\u00e9ation et l\u2019\u00e9volution de nombreux logiciels am\u00e9liorant les performances <\/span><b>internes<\/b><span style=\"font-weight: 400;\">, voici une liste d\u2019exemple :\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Eprocurement<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">L\u2019une des premi\u00e8res raisons pour lesquelles les entreprises peuvent se digitaliser est pour faciliter leurs achats. En effet, <\/span><a href=\"https:\/\/www.cocolabs.com\/fr\/revolutionner-son-e-procurement\/\"><span style=\"font-weight: 400;\">cr\u00e9er une plateforme d\u2019e-procurement <\/span><\/a><span style=\"font-weight: 400;\">permet \u00e0 leurs employ\u00e9s de trouver et de r\u00e9server des services aupr\u00e8s de prestataires agr\u00e9\u00e9s par la soci\u00e9t\u00e9. Pour les d\u00e9partements des achats cela centralise leur gestion et \u00e9vite ceux en dehors de la liste des prestataires. Nous avons d\u00e9di\u00e9 un article aux diff\u00e9rents <\/span><a href=\"https:\/\/www.cocolabs.com\/fr\/blog\/plateforme-de-procurement-exemple\/\"><span style=\"font-weight: 400;\">exemples de plateformes d\u2019e-procurement<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>ERP<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">La digitalisation a ainsi permis l\u2019arriv\u00e9e de nombreux logiciels en entreprises comme les Enterprise Resource Planning. Ces logiciels permettent de g\u00e9rer l\u2019ensemble des processus op\u00e9rationnels d\u2019une entreprise en int\u00e9grant plusieurs fonctions. De nombreux d\u00e9partements comme les ressources humaines ou la comptabilit\u00e9 peuvent \u00eatre ainsi g\u00e9r\u00e9s simultan\u00e9ment repr\u00e9sentant un gain d\u2019argent et de temps consid\u00e9rable pour une start up, une pme ou un grand groupe.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>CRM<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce aux logiciels de Customer Relationship Management les entreprises peuvent g\u00e9rer leurs communications avec leurs clients ou potentiels prospects plus facilement. Un CRM peut aider un start up comme un grand groupe \u00e0 interagir en permanence, \u00e0 rationaliser les processus et \u00e0 am\u00e9liorer la rentabilit\u00e9.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Les outils de collaboration<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Avec les restrictions li\u00e9es \u00e0 la pand\u00e9mie mondiale, les managers et dirigeants ont d\u00fb repenser la mani\u00e8re dont les collaborateurs devaient et pouvaient travailler notamment au sein d\u2019une m\u00eame \u00e9quipe et \u00e0 distance. Cette transition a lieu tr\u00e8s rapidement et a \u00e9t\u00e9 possible gr\u00e2ce aux outils digitaux d\u00e9j\u00e0 existants et dont les collaborateurs n\u2019\u00e9taient pas forc\u00e9ment \u00e9quip\u00e9s. Les solutions telles que Zoom, Google Meet ou encore Slack ont connu une v\u00e9ritable croissance pour r\u00e9pondre \u00e0 ces nouveaux besoins et enjeux.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Les enjeux externes<\/h3>\n<p><span style=\"font-weight: 400;\">D\u2019un point de vue <\/span><b>externe<\/b><span style=\"font-weight: 400;\">, la digitalisation peut \u00e9galement avoir de multiples enjeux comme le fait de :\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><b>\u2013 <\/b><a href=\"https:\/\/www.cocolabs.com\/fr\/digitaliser-un-service\/\"><b>Digitaliser son catalogue<\/b><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Les nouvelles technologies peuvent faciliter le marketing d\u2019articles sur internet. Notamment lorsque ces articles, services ou produits n\u2019\u00e9taient pas vendus en ligne auparavant. La digitalisation d\u2019un catalogue peut donc faciliter l\u2019acc\u00e8s \u00e0 l\u2019offre sur internet. Ainsi gr\u00e2ce \u00e0 ces nouvelles solutions, les performances de vente peuvent \u00eatre am\u00e9lior\u00e9es.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><strong><a href=\"https:\/\/www.cocolabs.com\/fr\/lancez-votre-service-en-ligne\/\">\u2013 Lancer un service en ligne\u00a0<\/a><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce au digital, vous pouvez \u00e9tendre votre offre de valeur en proposant un service autour d\u2019une offre d\u00e9j\u00e0 existante.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><b>\u2013<\/b><a href=\"https:\/\/www.cocolabs.com\/fr\/federer-un-reseau\/\"><b> F\u00e9d\u00e9rer un r\u00e9seau\u00a0<\/b><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Une strat\u00e9gie digitale pour les entreprises est de capitaliser sur chaque client et de leur savoir faire afin de cr\u00e9er un v\u00e9ritable r\u00e9seau num\u00e9rique autour de leur business initial. Gr\u00e2ce au r\u00e9seau d\u00e9j\u00e0 existant, la communication et le marketing sont rendus plus faciles \u00e0 mettre en place par les collaborateurs.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>Les avantages de la digitalisation\u00a0<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Face \u00e0 ces enjeux il est important d\u2019en conna\u00eetre les avantages :\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Le gain de temps <\/b><span style=\"font-weight: 400;\">: en automatisant les t\u00e2ches \u00e0 faible valeur ajout\u00e9e, les entreprises peuvent se concentrer sur les actions qui ont un impact majeur sur leur business.\u00a0<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Une ouverture vers d\u2019autres march\u00e9s<\/b><span style=\"font-weight: 400;\"> : se digitaliser permet d\u2019abolir les fronti\u00e8res puisque la puissance d\u2019Internet permet de rendre accessible une plateforme partout dans le monde et ce \u00e0 n\u2019importe quel moment. Pour les entreprises ayant du mal \u00e0 s\u2019int\u00e9grer au march\u00e9 international, cela repr\u00e9sente un vrai tremplin.\u00a0<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Une relation client am\u00e9lior\u00e9e<\/b><span style=\"font-weight: 400;\"> : gr\u00e2ce aux plateformes en ligne, le client est au c\u0153ur des processus et il est important de lui faire b\u00e9n\u00e9ficier d\u2019une exp\u00e9rience de qualit\u00e9 sur la plateforme. Cela passe par un trajet intuitif et l\u2019acc\u00e8s \u00e0 toutes les informations dont il pourrait avoir besoin.\u00a0<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">La transformation digitale n\u2019impacte pas que les acteurs priv\u00e9s mais \u00e9galement les acteurs publics : en savoir plus sur la digitalisation de secteurs publics.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">En r\u00e9sum\u00e9, la digitalisation des entreprises implique de nombreux enjeux qu\u2019il est important de prendre en compte avant de se lancer. Toutefois, dans une soci\u00e9t\u00e9 en plein essor technologique, le digital devient un levier important \u00e0 prendre en compte. Si vous voulez plus d\u2019informations \u00e0 ce sujet, <\/span><a href=\"https:\/\/www.cocolabs.com\/fr\/contact-devis-creation-marketplace\/\"><span style=\"font-weight: 400;\">n\u2019h\u00e9sitez pas \u00e0 nous contacter<\/span><\/a><span style=\"font-weight: 400;\"> !\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est ce que la transformation digitale ?\u00a0 \u00a0 La transformation digitale repr\u00e9sente une mutation vers le num\u00e9rique et l\u2019Internet. Elle est donc pr\u00e9sente dans le monde professionnel depuis l\u2019essor d\u2019Internet dans les ann\u00e9es 90. Cette digitalisation a \u00e9galement \u00e9t\u00e9 encourag\u00e9e par la pand\u00e9mie de la Covid-19 qui a forc\u00e9 les dirigeants \u00e0 s\u2019adapter \u00e0 de&hellip; <a class=\"more-link\" href=\"https:\/\/cocolabs.rock4technologies.com\/fr\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/\">Continue reading <span class=\"screen-reader-text\">Les enjeux de la digitalisation des entreprises<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93],"tags":[],"class_list":["post-6975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitaliser-ses-services","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les enjeux de la digitalisation des entreprises - Cocolabs<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les enjeux de la digitalisation des entreprises - Cocolabs\" \/>\n<meta property=\"og:description\" content=\"Qu\u2019est ce que la transformation digitale ?\u00a0 \u00a0 La transformation digitale repr\u00e9sente une mutation vers le num\u00e9rique et l\u2019Internet. Elle est donc pr\u00e9sente dans le monde professionnel depuis l\u2019essor d\u2019Internet dans les ann\u00e9es 90. Cette digitalisation a \u00e9galement \u00e9t\u00e9 encourag\u00e9e par la pand\u00e9mie de la Covid-19 qui a forc\u00e9 les dirigeants \u00e0 s\u2019adapter \u00e0 de&hellip; Continue reading Les enjeux de la digitalisation des entreprises\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/\" \/>\n<meta property=\"og:site_name\" content=\"Cocolabs\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-05T08:04:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-02T13:55:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/08\/mia-baker-cqkbESEkhjk-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cocoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cocoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/\"},\"author\":{\"name\":\"cocoadmin\",\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/#\/schema\/person\/051d65da239175bce0db926c80a816d7\"},\"headline\":\"Les enjeux de la digitalisation des entreprises\",\"datePublished\":\"2021-08-05T08:04:11+00:00\",\"dateModified\":\"2021-09-02T13:55:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/\"},\"wordCount\":862,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/08\/mia-baker-cqkbESEkhjk-unsplash-scaled.jpg\",\"articleSection\":[\"Digitaliser ses services\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/\",\"url\":\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/\",\"name\":\"Les enjeux de la digitalisation des entreprises - Cocolabs\",\"isPartOf\":{\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/08\/mia-baker-cqkbESEkhjk-unsplash-scaled.jpg\",\"datePublished\":\"2021-08-05T08:04:11+00:00\",\"dateModified\":\"2021-09-02T13:55:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#primaryimage\",\"url\":\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/08\/mia-baker-cqkbESEkhjk-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/08\/mia-baker-cqkbESEkhjk-unsplash-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cocolabs.rock4technologies.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les enjeux de la digitalisation des entreprises\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/#website\",\"url\":\"https:\/\/cocolabs.rock4technologies.com\/en\/\",\"name\":\"Cocolabs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cocolabs.rock4technologies.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/#organization\",\"name\":\"Cocolabs\",\"url\":\"https:\/\/cocolabs.rock4technologies.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/12\/Horizontal.svg\",\"contentUrl\":\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/12\/Horizontal.svg\",\"width\":214,\"height\":40,\"caption\":\"Cocolabs\"},\"image\":{\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/#\/schema\/person\/051d65da239175bce0db926c80a816d7\",\"name\":\"cocoadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6fb08a8f6c37eac699549a31420b721a745a041e0fd9edb97b93513d8bd1910e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6fb08a8f6c37eac699549a31420b721a745a041e0fd9edb97b93513d8bd1910e?s=96&d=mm&r=g\",\"caption\":\"cocoadmin\"},\"sameAs\":[\"https:\/\/cocolabs.rock4technologies.com\"],\"url\":\"https:\/\/cocolabs.rock4technologies.com\/fr\/author\/cocoadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les enjeux de la digitalisation des entreprises - Cocolabs","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Les enjeux de la digitalisation des entreprises - Cocolabs","og_description":"Qu\u2019est ce que la transformation digitale ?\u00a0 \u00a0 La transformation digitale repr\u00e9sente une mutation vers le num\u00e9rique et l\u2019Internet. Elle est donc pr\u00e9sente dans le monde professionnel depuis l\u2019essor d\u2019Internet dans les ann\u00e9es 90. Cette digitalisation a \u00e9galement \u00e9t\u00e9 encourag\u00e9e par la pand\u00e9mie de la Covid-19 qui a forc\u00e9 les dirigeants \u00e0 s\u2019adapter \u00e0 de&hellip; Continue reading Les enjeux de la digitalisation des entreprises","og_url":"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/","og_site_name":"Cocolabs","article_published_time":"2021-08-05T08:04:11+00:00","article_modified_time":"2021-09-02T13:55:21+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/08\/mia-baker-cqkbESEkhjk-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"cocoadmin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"cocoadmin","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#article","isPartOf":{"@id":"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/"},"author":{"name":"cocoadmin","@id":"https:\/\/cocolabs.rock4technologies.com\/en\/#\/schema\/person\/051d65da239175bce0db926c80a816d7"},"headline":"Les enjeux de la digitalisation des entreprises","datePublished":"2021-08-05T08:04:11+00:00","dateModified":"2021-09-02T13:55:21+00:00","mainEntityOfPage":{"@id":"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/"},"wordCount":862,"commentCount":0,"publisher":{"@id":"https:\/\/cocolabs.rock4technologies.com\/en\/#organization"},"image":{"@id":"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#primaryimage"},"thumbnailUrl":"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/08\/mia-baker-cqkbESEkhjk-unsplash-scaled.jpg","articleSection":["Digitaliser ses services"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/","url":"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/","name":"Les enjeux de la digitalisation des entreprises - Cocolabs","isPartOf":{"@id":"https:\/\/cocolabs.rock4technologies.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#primaryimage"},"image":{"@id":"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#primaryimage"},"thumbnailUrl":"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/08\/mia-baker-cqkbESEkhjk-unsplash-scaled.jpg","datePublished":"2021-08-05T08:04:11+00:00","dateModified":"2021-09-02T13:55:21+00:00","breadcrumb":{"@id":"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#primaryimage","url":"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/08\/mia-baker-cqkbESEkhjk-unsplash-scaled.jpg","contentUrl":"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/08\/mia-baker-cqkbESEkhjk-unsplash-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/les-enjeux-de-la-digitalisation-des-entreprises\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cocolabs.rock4technologies.com\/en\/"},{"@type":"ListItem","position":2,"name":"Les enjeux de la digitalisation des entreprises"}]},{"@type":"WebSite","@id":"https:\/\/cocolabs.rock4technologies.com\/en\/#website","url":"https:\/\/cocolabs.rock4technologies.com\/en\/","name":"Cocolabs","description":"","publisher":{"@id":"https:\/\/cocolabs.rock4technologies.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cocolabs.rock4technologies.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/cocolabs.rock4technologies.com\/en\/#organization","name":"Cocolabs","url":"https:\/\/cocolabs.rock4technologies.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cocolabs.rock4technologies.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/12\/Horizontal.svg","contentUrl":"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/12\/Horizontal.svg","width":214,"height":40,"caption":"Cocolabs"},"image":{"@id":"https:\/\/cocolabs.rock4technologies.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/cocolabs.rock4technologies.com\/en\/#\/schema\/person\/051d65da239175bce0db926c80a816d7","name":"cocoadmin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cocolabs.rock4technologies.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6fb08a8f6c37eac699549a31420b721a745a041e0fd9edb97b93513d8bd1910e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6fb08a8f6c37eac699549a31420b721a745a041e0fd9edb97b93513d8bd1910e?s=96&d=mm&r=g","caption":"cocoadmin"},"sameAs":["https:\/\/cocolabs.rock4technologies.com"],"url":"https:\/\/cocolabs.rock4technologies.com\/fr\/author\/cocoadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/cocolabs.rock4technologies.com\/fr\/wp-json\/wp\/v2\/posts\/6975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cocolabs.rock4technologies.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cocolabs.rock4technologies.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cocolabs.rock4technologies.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cocolabs.rock4technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=6975"}],"version-history":[{"count":1,"href":"https:\/\/cocolabs.rock4technologies.com\/fr\/wp-json\/wp\/v2\/posts\/6975\/revisions"}],"predecessor-version":[{"id":7101,"href":"https:\/\/cocolabs.rock4technologies.com\/fr\/wp-json\/wp\/v2\/posts\/6975\/revisions\/7101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cocolabs.rock4technologies.com\/fr\/wp-json\/wp\/v2\/media\/7934"}],"wp:attachment":[{"href":"https:\/\/cocolabs.rock4technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=6975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cocolabs.rock4technologies.com\/fr\/wp-json\/wp\/v2\/categories?post=6975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cocolabs.rock4technologies.com\/fr\/wp-json\/wp\/v2\/tags?post=6975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}