{"id":6584,"date":"2021-07-08T17:00:24","date_gmt":"2021-07-08T15:00:24","guid":{"rendered":"https:\/\/www.cocolabs.com\/?p=6584"},"modified":"2021-09-02T13:41:48","modified_gmt":"2021-09-02T13:41:48","slug":"comment-optimiser-les-fiches-vendeurs-pour-vendre-sur-une-marketplace-de-service","status":"publish","type":"post","link":"https:\/\/cocolabs.rock4technologies.com\/fr\/blog\/comment-optimiser-les-fiches-vendeurs-pour-vendre-sur-une-marketplace-de-service\/","title":{"rendered":"Marketplaces de services : optimiser la fiche vendeur"},"content":{"rendered":"<p><b><i>\u00c9laborer une fiche vendeur, faire en sorte qu\u2019elle soit compl\u00e8te, claire, illustr\u00e9e, qu\u2019elle donne confiance \u00e0 l\u2019utilisateur : tous ces \u00e9l\u00e9ments sont \u00e0 prendre en compte pour cr\u00e9er une marketplace de service de qualit\u00e9. Nous allons vous donner ici des pistes pour optimiser votre fiche vendeur.<\/i><\/b><\/p>\n<p>\u00a0<\/p>\n<p>Les annonces sont le premier point de contact entre le client et le vendeur, il est important qu\u2019elles contiennent toutes les informations sur les services propos\u00e9s.<\/p>\n<p>\u00a0<\/p>\n<p>En fonction du secteur d\u2019activit\u00e9 de la marketplace, il faut s\u2019adapter et publier les informations essentielles. Par exemple, une plateforme comme Doctolib ne mettra pas en avant les m\u00eames informations qu\u2019Airbnb.<\/p>\n<p>\u00a0<\/p>\n<p>La fiche vendeur doit pr\u00e9senter le service de la mani\u00e8re la plus claire et compl\u00e8te possible, gr\u00e2ce \u00e0 du texte, des images, des vid\u00e9os, ou tout autre type de documents. Toutes les plateformes doivent permettre de facilement uploader des images, des vid\u00e9os et des documents PDF. Ces m\u00e9dias sont g\u00e9n\u00e9ralement utilis\u00e9s pour pr\u00e9senter les services propos\u00e9s, mais offrent \u00e9galement aux utilisateurs la possibilit\u00e9 d\u2019enrichir leur profil.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6585 aligncenter\" src=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-1-1-300x225.png\" alt=\"\" width=\"415\" height=\"311\" srcset=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-1-1-300x225.png 300w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-1-1-1024x768.png 1024w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-1-1-768x576.png 768w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-1-1-1536x1152.png 1536w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-1-1-2048x1536.png 2048w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-1-1-1568x1176.png 1568w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\" \/><\/p>\n<p>\u00a0<\/p>\n<h2><b>G\u00e9olocalisation<\/b><\/h2>\n<p>\u00a0<\/p>\n<p>Chaque annonce doit indiquer l\u2019endroit pr\u00e9cis o\u00f9 le service est d\u00e9livr\u00e9. Cela permet de montrer o\u00fa le service est consomm\u00e9, mais aussi de r\u00e9f\u00e9rencer l\u2019annonce sur les moteurs de recherche. L\u2019annonce est donc plus facilement trouvable et cela permet d\u2019assurer une mise en relation optimale entre l\u2019offreur de service et le demandeur.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><b>Mettre en avant les \u00e9l\u00e9ments de r\u00e9assurance<\/b><\/h2>\n<p>\u00a0<\/p>\n<p>La plateforme doit mettre en place un syst\u00e8me de v\u00e9rification d\u2019identit\u00e9 et des adresses mail, afin d\u2019<a href=\"https:\/\/www.cocolabs.com\/fr\/blog\/confiance-marketplace\/\">instaurer un climat de confiance<\/a> et rassurer ses futurs utilisateurs.<\/p>\n<p>\u00a0<\/p>\n<p>Il est primordial d\u2019inclure une section commentaires et notations sur chaque annonce, visible par les utilisateurs. Si la plateforme poss\u00e8de des dipl\u00f4mes ou des certificats d\u2019autorit\u00e9, il faut les mettre en valeur. Cela met en confiance l\u2019utilisateur et l\u2019aide \u00e0 prendre une d\u00e9cision \u00e9clair\u00e9e lors de la r\u00e9servation.<\/p>\n<p>\u00a0<\/p>\n<p><i>Tips : <\/i>Une technique consiste \u00e0 opter pour un prix sensiblement plus bas au lancement de la plateforme, pour attirer des utilisateurs et obtenir des \u00e9valuations positives, avant de revenir \u00e0 un tarif \u00ab\u00a0classique\u00a0\u00bb. Attention tout de m\u00eame \u00e0 ne pas fixer un prix trop bas, ce qui pourrait laisser penser que le service propos\u00e9 n\u2019est pas de qualit\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>Apr\u00e8s avoir consomm\u00e9 un service, le client doit avoir la possibilit\u00e9 de laisser une \u00e9valuation sur son exp\u00e9rience, afin de noter la qualit\u00e9 du prestataire.<\/p>\n<p>\u00a0<\/p>\n<p><b>Tous ces \u00e9l\u00e9ments de r\u00e9assurance renforcent la confiance des visiteurs envers la plateforme, ce qui les incitera \u00e0 opter pour votre site internet plut\u00f4t qu\u2019un autre.<\/b><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><b>Les cat\u00e9gories et les caract\u00e9ristiques\u00a0<\/b><\/h2>\n<p>\u00a0<\/p>\n<p>La gestion des cat\u00e9gories et des caract\u00e9ristiques permet d\u2019enrichir et de structurer les informations \u00e0 propos des services que vous proposez sur votre marketplace. Les cat\u00e9gories permettent de regrouper les services en groupes logiques, tandis que les caract\u00e9ristiques permettent aux prestataires de services d\u2019ajouter des informations d\u00e9taill\u00e9es sur les services qu\u2019ils proposent.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><b>Auto-s\u00e9lection des dates<\/b><\/h2>\n<p>\u00a0<\/p>\n<p>Lors de la consultation des annonces, il doit \u00eatre possible de s\u00e9lectionner automatiquement la date disponible la plus proche encore r\u00e9servable. Cela permet \u00e0 l\u2019utilisateur d\u2019acc\u00e9der \u00e0 un prix de r\u00e9f\u00e9rence et \u00e0 une fen\u00eatre de disponibilit\u00e9 sans qu\u2019une interaction de sa part ne soit n\u00e9cessaire. Gr\u00e2ce \u00e0 un calendrier connect\u00e9, la gestion des r\u00e9servations est facilit\u00e9e : seuls les cr\u00e9neaux disponibles du prestataire seront affich\u00e9s et r\u00e9servables. Cet agenda doit \u00eatre actualis\u00e9 au fur et \u00e0 mesure que le fournisseur met \u00e0 jour ses disponibilit\u00e9s et que les r\u00e9servations sont accept\u00e9es ou annul\u00e9es. Cela \u00e9vite de la frustration et du m\u00e9contentement de la part des utilisateurs.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><b>L\u2019importance d\u2019avoir un portail de paiement s\u00e9curis\u00e9<\/b><\/h2>\n<p>\u00a0<\/p>\n<p>Fournir un portail de paiement s\u00e9curis\u00e9, gr\u00e2ce \u00e0 des portails comme <a href=\"https:\/\/stripe.com\/fr?utm_campaign=paid_brand-FR_fr_Search_Brand_Payment-922532853&utm_medium=cpc&utm_source=google&ad_content=267418206460&utm_term=kwd-315832929972&utm_matchtype=b&utm_adposition=&utm_device=c&gclid=Cj0KCQjwxJqHBhC4ARIsAChq4at3BDQiH1wz0xMElewVNzSfm2iV72wxSD4HiiM843wWMWfHUmB6jN8aAs5hEALw_wcB\">Stripe<\/a>, <a href=\"https:\/\/www.mangopay.com\/fr\/\">MangoPay<\/a> ou encore <a href=\"https:\/\/www.lemonway.com\/\">Lemonway<\/a>, renforce la confiance entre la marketplace et ses utilisateurs.<\/p>\n<p>\u00a0<\/p>\n<p>Un canal de communication, assurant un lien direct entre les utilisateurs et la plateforme ainsi qu\u2019une interaction, doit \u00eatre mis \u00e0 disposition. Cela peut s\u2019apparenter \u00e0 une messagerie directe.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><b>Post-mod\u00e9ration vs pr\u00e9-mod\u00e9ration<\/b><\/h2>\n<p>\u00a0<\/p>\n<p>Il ne faut pas n\u00e9gliger les politiques de mod\u00e9ration, afin de permettre d\u2019augmenter rapidement le nombre de vendeurs sur votre plateforme tout en contr\u00f4lant les services propos\u00e9s. Deux types de mod\u00e9ration sont envisageables : la \u00ab post-mod\u00e9ration \u00bb et la \u00ab pr\u00e9-mod\u00e9ration \u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>La post-mod\u00e9ration consiste \u00e0 v\u00e9rifier et \u00e0 valider les annonces apr\u00e8s leur publication sur votre plateforme. Cela signifie que les vendeurs peuvent proposer leurs services instantan\u00e9ment, sans validation pr\u00e9alable de la part de l\u2019op\u00e9rateur de la plateforme. Cette approche encourage la publication instantan\u00e9e d\u2019une annonce et permet d\u2019acc\u00e9l\u00e9rer l\u2019int\u00e9gration des vendeurs.<\/p>\n<p>\u00a0<\/p>\n<p>La pr\u00e9-mod\u00e9ration vous permet de v\u00e9rifier les annonces avant leur publication. Cela signifie que les annonces des vendeurs ne seront publi\u00e9es sur votre plateforme qu\u2019apr\u00e8s validation de votre part. Cette approche privil\u00e9gie la qualit\u00e9 des annonces.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5581 aligncenter\" src=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/05\/71-1-300x225.png\" alt=\"\" width=\"431\" height=\"323\" srcset=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/05\/71-1-300x225.png 300w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/05\/71-1-768x576.png 768w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/05\/71-1.png 1024w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/><\/p>\n<p><strong>Gr\u00e2ce \u00e0 ces nombreuses recommandations, vous devriez \u00eatre en mesure d\u2019optimiser vos fiches vendeur et faire de votre marketplace une r\u00e9ussite.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9laborer une fiche vendeur, faire en sorte qu\u2019elle soit compl\u00e8te, claire, illustr\u00e9e, qu\u2019elle donne confiance \u00e0 l\u2019utilisateur : tous ces \u00e9l\u00e9ments sont \u00e0 prendre en compte pour cr\u00e9er une marketplace de service de qualit\u00e9. Nous allons vous donner ici des pistes pour optimiser votre fiche vendeur. \u00a0 Les annonces sont le premier point de contact&hellip; <a class=\"more-link\" href=\"https:\/\/cocolabs.rock4technologies.com\/fr\/blog\/comment-optimiser-les-fiches-vendeurs-pour-vendre-sur-une-marketplace-de-service\/\">Continue reading <span class=\"screen-reader-text\">Marketplaces de services : optimiser la fiche vendeur<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7926,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-6584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-best-practices-marketplace","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketplaces de services : optimiser la fiche vendeur - Cocolabs<\/title>\n<meta name=\"description\" content=\"Les fiches vendeurs sont le premier contact entre le vendeur et le client. 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