{"id":6518,"date":"2021-07-06T10:07:45","date_gmt":"2021-07-06T08:07:45","guid":{"rendered":"https:\/\/www.cocolabs.com\/?p=6518"},"modified":"2021-09-01T13:04:23","modified_gmt":"2021-09-01T13:04:23","slug":"tendances-marketplaces-les-infos-du-mois-de-juin","status":"publish","type":"post","link":"https:\/\/cocolabs.rock4technologies.com\/fr\/blog\/tendances-marketplaces-les-infos-du-mois-de-juin\/","title":{"rendered":"Tendances marketplaces : les infos du mois de juin\u00a0"},"content":{"rendered":"<p>Chaque mois, nous vous proposons une s\u00e9lection d\u2019articles pour vous fournir une expertise sur les tendances de l\u2019e-commerce, plus pr\u00e9cis\u00e9ment sur l\u2019environnement marketplaces.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><b>Les tendances<\/b><b>\u00a0<\/b><\/h2>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>E-commerce : les ventes en hausse de 14,8% au 1er trimestre 2021 en France<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Selon le dernier rapport de la F\u00e9d\u00e9ration du e-commerce et de la vente \u00e0 distance (FEVAD), la transformation num\u00e9rique des fran\u00e7ais s\u2019acc\u00e9l\u00e8re : le march\u00e9 des produits et services confondus a atteint pr\u00e8s de 30 milliards d\u2019euros au premier trimestre de 2021.<\/p>\n<p>\u00a0<\/p>\n<p><i>La touche Cocolabs :<\/i> L\u2019e-commerce de services via les places de march\u00e9 a \u00e9galement augment\u00e9 de 44% au cours du premier trimestre.<\/p>\n<p>\u00a0<\/p>\n<p>Voir l\u2019article complet sur <a href=\"https:\/\/siecledigital.fr\/2021\/06\/08\/e-commerce-hausse-2021-france\/\">siecledigital.fr<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>La lev\u00e9e de 80 millions d\u2019euros de Malt pour s\u2019\u00e9tendre sur le march\u00e9 du conseil freelance<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Malt s\u00e9duit gr\u00e2ce \u00e0 son service sp\u00e9cifique : sa technologie permet de mettre automatiquement en relation les entreprises avec les freelances qui correspondent parfaitement \u00e0 leurs besoins. Gr\u00e2ce \u00e0 cette lev\u00e9e, la plateforme va pouvoir \u00e9toffer son offre et sa technologie !<\/p>\n<p>\u00a0<\/p>\n<p><i>La touche Cocolabs :<\/i> L\u2019ub\u00e9risation a favoris\u00e9 la cr\u00e9ation de plateforme comme <a href=\"https:\/\/www.cocolabs.com\/fr\/blog\/malt-et-fiverr-les-plateformes-freelances-au-coeur-des-tendances-marketplaces\/\">Malt ou m\u00eame Fiverr<\/a>, ce qui est d\u2019une grande aide pour les freelances, surtout pendant la crise sanitaire, qui repr\u00e9sente 35% de la main-d\u2019\u0153uvre totale.<\/p>\n<p>\u00a0<\/p>\n<p>Voir l\u2019article complet sur <a href=\"https:\/\/www.chefdentreprise.com\/Thematique\/start-up-1271\/levee-fonds-2074\/Breves\/Malt-engrange-millions-euros-etendre-marche-conseil-freelance-361067.htm\">chefdentreprise.com<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Le request to pay : nouveau standard de paiement europ\u00e9en\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>En vigueur depuis le 15 juin et cr\u00e9\u00e9e par le Conseil Europ\u00e9en des Paiements (EPC), elle consiste \u00e0 envoyer une requ\u00eate de paiement d\u2019une entreprise \u00e0 un client par exemple. Diminution des relances clients et r\u00e9conciliation comptable, cette nouvelle norme pourrait grandement aider la vente en ligne !<\/p>\n<p>\u00a0<\/p>\n<p><i>La touche Cocolabs :<\/i> plusieurs portails de paiement, chacun ayant leurs sp\u00e9cificit\u00e9s, peuvent \u00eatre int\u00e9gr\u00e9s sur une marketplace. La technologie Second que nous int\u00e9grons est partenaire avec MangoPay, Lemonway et Stripe.<\/p>\n<p>\u00a0<\/p>\n<p>Voir l\u2019article complet sur <a href=\"https:\/\/www.journaldunet.com\/economie\/finance\/1502611-request-to-pay-le-nouveau-standard-de-paiement-europeen\/\">journaldunet.com<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>E-commerce : Comment augmenter ses revenus en s\u2019appuyant sur ses donn\u00e9es ?\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Selon Deloitte, 90% de nos achats sont influenc\u00e9s par le digital. Le Data First Party nous dit tout : selon l\u2019attitude des acheteurs, il est possible de pr\u00e9dire leur comportement futur et leurs tendances d\u2019achat. Il aide aussi \u00e0 cibler les clients \u201csosie\u201d \u00e0 qui il serait possible de r\u00e9pondre aux besoins.<\/p>\n<p>\u00a0<\/p>\n<p><i>La touche Cocolabs :<\/i> Lors de la collecte de donn\u00e9es, il est important de garder en t\u00eate les normes en place les concernant comme <a href=\"https:\/\/www.cocolabs.com\/fr\/blog\/dossier-les-aspects-techniques-et-juridiques-dune-marketplace-de-services\/\">la RGPD et les r\u00e8gles de la CNIL<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Voir l\u2019article complet sur <a href=\"https:\/\/www.frenchweb.fr\/e-commerce-comment-augmenter-ses-revenus-en-sappuyant-sur-ses-propres-donnees\/424086\">frenchweb.fr<\/a><\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6521\" src=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/5-1-300x225.png\" alt=\"trends mp \" width=\"436\" height=\"327\" srcset=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/5-1-300x225.png 300w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/5-1-1024x768.png 1024w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/5-1-768x576.png 768w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/5-1-1536x1152.png 1536w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/5-1-2048x1536.png 2048w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/5-1-1568x1176.png 1568w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><b>Le point strat\u00e9gie<\/b><\/h2>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Les <a href=\"https:\/\/www.cocolabs.com\/fr\/marketplace-b2b\/\">marketplaces B2B<\/a> : les points cl\u00e9s pour un projet r\u00e9ussi\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Trois d\u00e9fis pour la fonction d\u2019achat :<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">Challenge culturel : on renonce \u00e0 la culture du guichet en rendant directe la relation entre utilisateurs et fournisseurs.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">Une \u00e9quation \u00e9conomique \u00e0 r\u00e9soudre : Le mod\u00e8le \u00e9conomique marketplace permet de r\u00e9duire et variabiliser le co\u00fbt complet du processus S2P. Il est donc souhaitable de fonder son projet sur un business case cash positive.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">Un projet d\u2019un genre nouveau : les projets r\u00e9ussis en \u00e9tant la preuve, il est important d\u2019adopter les codes qui ont montr\u00e9 des r\u00e9sultats positifs dans d\u2019autres secteurs comme le B2C : \u00e0 savoir commencer par une MVP.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><i>La touche Cocolabs : <\/i>Selon Gartner, d\u2019ici 2023, au moins 70% des places de march\u00e9 lanc\u00e9es par des entreprises seront d\u00e9di\u00e9es \u00e0 des transactions B2B.<\/p>\n<p>\u00a0<\/p>\n<p>Voir l\u2019article complet sur <a href=\"https:\/\/www.decision-achats.fr\/Thematique\/familles-achats-1300\/it-digital-2287\/Breves\/Marketplaces-B2B-fin-emergence-361822.htm\">decision-achats.fr<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Lemonway : Quels sont les KPIs \u00e0 suivre pour piloter son activit\u00e9 et am\u00e9liorer la rentabilit\u00e9 de sa marketplace ?<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Les KPI\u2019s cl\u00e9s \u00e0 suivre :<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">Le <b>trafic<\/b> de la plateforme<\/li>\n<li aria-level=\"1\">Le <b>taux de conversion<\/b><\/li>\n<li aria-level=\"1\">Le <b>panier moyen<\/b> des clients<\/li>\n<li aria-level=\"1\">Le <b>volume d\u2019affaires<\/b><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Ces KPI\u2019s sont les g\u00e9n\u00e9raux sur une marketplace, mais il en existe des sp\u00e9cifiques \u00e0 chaque domaine : marketing ou encore flux de paiement.<\/p>\n<p>\u00a0<\/p>\n<p><i>La touche Cocolabs :<\/i> sur une marketplace de services, l\u2019exp\u00e9rience d\u2019achat ne tourne pas autour d\u2019un panier mais plut\u00f4t sur autour des <a href=\"https:\/\/www.cocolabs.com\/fr\/blog\/les-differences-entre-marketplace-de-service-et-marketplace-de-produit\/\">calendriers et des disponibilit\u00e9s<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Voir l\u2019article complet sur <a href=\"https:\/\/www.lemonway.com\/business-insight\/kpi-marketplace\/?utm_plz_email_id=60bf0760007fb703cd2aa0d9&cid=6038ac86d59cbc285f6f0b11&utm_campaign=plezi&utm_source=plezi-smart-campaign&utm_medium=email\">lemonway.com<\/a><\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6519\" src=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-3-300x225.png\" alt=\"strat\u00e9gie trend mp\" width=\"460\" height=\"345\" srcset=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-3-300x225.png 300w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-3-1024x768.png 1024w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-3-768x576.png 768w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-3-1536x1152.png 1536w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-3-2048x1536.png 2048w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/07\/2-3-1568x1176.png 1568w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><strong>Si vous avez rat\u00e9 les infos du mois dernier, n\u2019h\u00e9sitez pas \u00e0 jeter un coup d\u2019\u0153il aux <a href=\"https:\/\/www.cocolabs.com\/fr\/blog\/tendances-marketplaces-les-infos-a-retenir-du-mois-de-mai\/\">tendances du mois de mai<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chaque mois, nous vous proposons une s\u00e9lection d\u2019articles pour vous fournir une expertise sur les tendances de l\u2019e-commerce, plus pr\u00e9cis\u00e9ment sur l\u2019environnement marketplaces. \u00a0 \u00a0 Les tendances\u00a0 \u00a0 E-commerce : les ventes en hausse de 14,8% au 1er trimestre 2021 en France \u00a0 Selon le dernier rapport de la F\u00e9d\u00e9ration du e-commerce et de la&hellip; <a class=\"more-link\" href=\"https:\/\/cocolabs.rock4technologies.com\/fr\/blog\/tendances-marketplaces-les-infos-du-mois-de-juin\/\">Continue reading <span class=\"screen-reader-text\">Tendances marketplaces : les infos du mois de juin\u00a0<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-6518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendance-marketplace-de-services","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendances marketplaces : les infos du mois de juin\u00a0 | Cocolabs<\/title>\n<meta name=\"description\" content=\"Chaque mois, nous vous fournissons une s\u00e9l\u00e9ction d&#039;article 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