{"id":4996,"date":"2021-04-02T19:49:30","date_gmt":"2021-04-02T17:49:30","guid":{"rendered":"https:\/\/www.cocolabs.com\/?p=4996"},"modified":"2021-04-02T19:49:30","modified_gmt":"2021-04-02T17:49:30","slug":"how-to-sell-services-online-challenges-and-regulations","status":"publish","type":"post","link":"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/how-to-sell-services-online-challenges-and-regulations\/","title":{"rendered":"How to sell services online &#8211; challenges and regulations"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">In this webinar, Anthoni Noyon, CEO of Cocolabs is describing the challenges encountered in the service marketplace sector and the key points to make your online business shine. Martin-Pierre Gautlier, CMO de Lemonway, PSP partner is explaining all the challenges related to the payement and the regulations on service marketplace. Let\u2019s dig into it!<\/span><\/h3>\n<p>\u00a0<\/p>\n<p><iframe loading=\"lazy\" title=\"\ud83c\uddf1\ud83c\uddf7 Connecting service offerings with customers: the rise of the marketplace model.\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/hPb9HlvViI4?start=1483&feature=oembed&enablejsapi=1&origin=http:\/\/192.168.2.122\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">The key points of selling services online<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Selling services online is more difficult than most people think because it is entirely different from selling a product. You can not pack a service into a box and then ship it like you can with a product. Services depends on a lot of parameters: location, avalibility, performer and even to go further, you will never have the same service even if it has been performed by the same person, at the same time on the same location. Because of that, services are not sold like products would be. The user experience is not the same than the one of product marketplace ; the experience is focused on the availibity, location and something really specific at service marketplaces: trust. That\u2019s why our solution integrate an <a href=\"https:\/\/www.cocolabs.com\/fr\/fonctionnalites-marketplace\/moteur-de-recherche\/\">high performance algorithm for service marketplace<\/a> to make sur to match the best seller with the asker.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5005 aligncenter\" src=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/04\/calendrier-1-1-300x225.png\" alt=\"\" width=\"507\" height=\"380\" srcset=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/04\/calendrier-1-1-300x225.png 300w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/04\/calendrier-1-1-768x576.png 768w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/04\/calendrier-1-1.png 1024w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Complex and regulated payment: a challenge for services marketplaces<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An important question to ask is how are payments made on a marketplace that is selling services? Operating a marketplace is difficult, and you must organize your sales to handle any challenges that may arise. A seller must deal with any regulatory constraints or specific local requirements to sell their service. Therefore, you must always have a payment method that is in line with the regulatory requirements of the country you are selling services in. It is also very important to consider regulatory constraints because it is forbidden to collect money on the behalf of third parties. There are three methods for collecting payment: benefiting from authorization, asking for an exemption, or benefiting from the authorization of a third (PSP). PSP is a good option because it gives you complete control of your payment flows. By using this method, you manage how you are collecting payments, and they KYC (how to onboard buyers and sellers) can suit your customers\u2019 payment habits. <a href=\"https:\/\/www.lemonway.com\/\">Lemonway<\/a> allows for payment with almost every type of card, it allows for bank transfers, and even accepts payment methods like Apple Pay or Google Pay.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5007 aligncenter\" src=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/04\/regulation-1-300x225.png\" alt=\"\" width=\"523\" height=\"392\" srcset=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/04\/regulation-1-300x225.png 300w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/04\/regulation-1-768x576.png 768w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/04\/regulation-1.png 1024w\" sizes=\"auto, (max-width: 523px) 100vw, 523px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">360 travaux case: a service marketplace made by Cocolabs<\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.cocolabs.com\/fr\/marketplace-exemple\/b2c-marketplace\/360travaux-com-trouvez-des-profesionnels-du-batiment\/\">360 travaux<\/a> is a marketplace where you can find a home service provider, meaning you can hire a painter, electrician, carpenter, etc. This project has three main challenges that it has overcome:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delimit.<\/b><span style=\"font-weight: 400;\"> To be more specific, delimit means to have specific boundaries which makes it easier for the customers to describe their requirements. A guided decision tool is implemented that asks customers a series of questions and then will match them with a service provider based on their response.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Payment adaptation. <\/b><span style=\"font-weight: 400;\">The second challenge that 360 travaux has overcome is payment adaptation, the platform has more payment customization to better fit the needs of projects of any size.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reaching new vendors. <\/b><span style=\"font-weight: 400;\">The hardest challenge that 360 travaux has overcome is making the platform usable to vendors who are not familiar with selling their services online. These vendors give a general description of their services, as well as a specific description of a service so they can be matched with the right customers at the right time.\u00a0<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5009 aligncenter\" src=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/04\/360-1-1-300x225.png\" alt=\"\" width=\"461\" height=\"346\" srcset=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/04\/360-1-1-300x225.png 300w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/04\/360-1-1-768x576.png 768w, https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/04\/360-1-1.png 1024w\" sizes=\"auto, (max-width: 461px) 100vw, 461px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Have any questions? If you are wanting to create your own marketplace, call one of our project managers and bring your idea to life! In the meanwhile, if you want to dig into the service marketplace world, do not hesitate to go read our \u201c<a href=\"https:\/\/www.cocolabs.com\/en\/blog\/understanding-the-service-marketplace-universe\/\">Understanding the service marketplace universe \u201c<\/a>article.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this webinar, Anthoni Noyon, CEO of Cocolabs is describing the challenges encountered in the service marketplace sector and the key points to make your online business shine. Martin-Pierre Gautlier, CMO de Lemonway, PSP partner is explaining all the challenges related to the payement and the regulations on service marketplace. Let\u2019s dig into it! \u00a0&hellip; <a class=\"more-link\" href=\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/how-to-sell-services-online-challenges-and-regulations\/\">Continue reading <span class=\"screen-reader-text\">How to sell services online &#8211; challenges and regulations<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-4996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplace-best-practices","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Sell Services Online: Challenges and Regulations<\/title>\n<meta name=\"description\" content=\"Discover the Challenges encountered while Launching a Service Marketplace and the Regulations you need to care about to be a success.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell Services Online: Challenges and Regulations\" \/>\n<meta property=\"og:description\" content=\"Discover the Challenges encountered while Launching a Service Marketplace and the Regulations you need to care about to be a success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/how-to-sell-services-online-challenges-and-regulations\/\" \/>\n<meta property=\"og:site_name\" content=\"Cocolabs\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-02T17:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cocolabs.rock4technologies.com\/wp-content\/uploads\/2021\/04\/lemoway-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cocoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cocoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/how-to-sell-services-online-challenges-and-regulations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/blog\/how-to-sell-services-online-challenges-and-regulations\/\"},\"author\":{\"name\":\"cocoadmin\",\"@id\":\"https:\/\/cocolabs.rock4technologies.com\/en\/#\/schema\/person\/051d65da239175bce0db926c80a816d7\"},\"headline\":\"How to sell services online &#8211; 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